Quest Commercialization
Commercializing a survey tool used to collect high-quality data from children, teens, and adults
Project overview
3C Institute’s Quest is an easy to use survey tool built by researchers, for researchers to capture high-quality data from adults, teen, and children as young as 5.
The purpose of this effort was to market the platform to audiences who could benefit from this tool in their own research.
My role
My objectives for this project included:
- Create a style guide for the Quest platform using a previously designed logo
- Design and build the marketing WordPress website
- Create supplementary visuals for use on the website and other marketing materials, such as white papers, press releases, flyers, and email correspondence.
- Produce an overview video for the Quest platform.
October 2024 - March 2025
Skills
Marketing
Web Design
Print Design
Interaction Design
Visual Identity
Video Production
Motion Graphics
Tools
WordPress
Photoshop
Illustrator
Figma
Premiere
Audition
Microsoft Office Suite
Team
Dr. Melissa DeRosier – 3C Institute, CEO
Angela Giovinazzo – Project Manager
Chip Royce – Consultant
Kelly Fish – Art Director/Videographer
Tamica Phillips – Design
Thea Cox – Research/QA
Chase DuBois – Research
Chris Hehman – Solutions Architect
Kate Melilo – Research
Chelsea Sanchez – Research
Josh Smith – Editorial
Development process
Visual identity
Logo and styleguide
The Quest logo has gone through a few iterations prior to the commercialization effort. For commercialization, the team wanted to keep the foundation of the logo, but modify it to appeal to an audience of researchers, rather than a younger audience the original logos tended towards.
Website design
Marketing website
After being provided with copy for the website, I lead the effort to develop mockups for the public facing site. I worked with the team to refine the mockups and moved onto building the website using WordPress and Elementor.
Website visuals
I created several visuals for the website along with short animated gifs to showcase Quest’s features.
Login page
The Quest platform also needed a login page design which I provided to the development team.
Marketing materials
Video overview
The team wanted to showcase a video overview walking potential customers through the Quest platform. For this effort I worked with the team to plan out the visuals for the script and gather screen capture of content from the Quest platform to display in the video.
I led the filming, video/audio production, and motion graphics for the overview video.